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An overview

 December 30

An overview of our pavilion’s greatest moments...

Belgium, a love brand?

 December 21

The Expo was brought to a close almost two months ago with outstanding visitor and sales figures, and to the great satisfaction of all those who took part. ...


Belgian Pavilion Diamond Lucky Draw Reaches Target

 October 13

The Belgian EU Pavilion is proud to announce that its Lucky Draw initiative, which gave Expo visitors the chance to win a diamond, has successfully reached its target. ...

Makeover for Expo site

 October 13

The World Expo site will transform into a place for cultural exchanges, high-level exhibitions and public spaces for citizens after the event ends on October 31.


Surprise visitor choice

 October 12

THE Europe Joint Pavilion has been voted one of the most popular Expo attractions among visitors, second only to the China Pavilion, a month-long survey in Shanghai revealed on Sunday 10 October.


Welcome to the official website of the Belgian pavilion at the World Expo in Shanghai, China, which opened on the 1st of May and will take place until the 31st of October 2010.

The Belgian pavilion is a project by the Belgian federal government, in close cooperation with the regional governments, companies and organisations. It is a showcase for Belgium – for its regions and communities, its provinces, cities and municipalities. However, the World Expo is also first and foremost an important forum for companies, organisations and research and educational institutes to introduce themselves and establish contacts. China is a unique country, which is undergoing unprecedented economic development. We hope that the Expo and our pavilion will ensure that our companies also have the opportunity to help make their future brighter.

For the first time in the history of the World Expo, our Belgian pavilion is playing host to Europe and we are proud that we are able to offer Europe the chance to present its values and activities to the rest of the world.

In addition to the more policy-related and commercial nature of the pavilion, we are keen to demonstrate the quality of life in our country in a positive, dynamic and interactive way, and to allow visitors to find out about our country’s rich cultural heritage. Areas of the pavilion have therefore been dedicated to art, creativity and gastronomy.

This website provides an overview of what can be found inside the pavilion and the activities that will be taking place. But of course a visit to a website is no match for the real thing. We hope that you will come along!